The Buick Electra might be a little less known model from days gone by, but it looks as if it might be under consideration for a reincarnation by General Motors. They recently filed an application to protect the Electra trademark which was submitted to the United States Patent and Trademark Office on June 5th. This leaves us with visions of a future full size sedan by Buick that could possibly be on its way.
The history of the Buick Electra is reminiscent of many “One hit wonder” bands. It came out in the 1960s as the Buick Electra 225 and got rave reviews. It had famous fender skirts and an impressive V8 size engine. These Electra models were designed by Bill Mitchell and were second only to the General Motor’s full size Cadillac sedans. Sadly, the Buick Electra slowly drifted into a less than favorite model until it disappeared from the scene in 1990 when the Buick Park Avenue made its debut to replace the failing popularity of the Electra sedan.
While General Motors has filed this trademark application, it is doubtful that you will see a Buick Electra that has anything to do with the models of yesteryear. It is more than likely going to be applied to an electric sedan, because the name Electra sure has a ringing sound for a shiny new electric vehicle, and keeps in line with the Chevy Volt which is quickly becoming America’s favorite electric compact.
What General Motors has in mind specifically for their Electra trademark remains to be seen. We will be sure to keep an eye out for any new news about a new Buick model hitting the market though. If it’s anything similar to the Chevy Volt, with the Buick class and elegance added in, it’s sure to be worth the anticipation.
Source: United States Patent and Trademark Office