Happy days are coming back to Detroit Michigan as General Motors, Ford Motor Company and the Chrysler Group LLC have come back into the top three after nearly two decades of conceding defeat to foreign automakers. All three of these Detroit big daddies gained in market share for the first quarter of this year. They are also looking to be able to post better sales figures for April than Honda and Toyota will be able to do as well.
AutoNation Inc. CEO Mike Jackson agreed to a telephone interview and commented, “The renaissance in Detroit is real. They have fantastic new products, and they’re in a very good position to compete.”
He is not alone in pointing out the growing and long overdue success for General Motors, Ford and Chrysler. While it seems the past generation of drivers were disappointed in the less than top quality vehicles that were being churned out, they had given up and gone to the foreign automakers. The American automakers learned their collective lesson though and are coming back big time with high quality, high tech and high excitement vehicles whether your flavor is eco-friendly, sporty, luxury or soccer mom large and in charge mobiles.
George Magliano, senior principal economist for IHS Automotive, stated: “From now on, the window has been opened to everybody. The baby boomers used to walk in like zombies and buy the Toyota. They don’t do that anymore. They can buy a Korean car, they can buy a Volkswagen, and they certainly can buy a Detroit car.”
This isn’t a time to sit back and gloat over the winnings though, it just means it’s time to work harder and better to keep those best in class cars coming out. Bob Shanks, Ford’s chief financial officer, said, “We’re going to have to watch very closely what happens competitively as the Japanese competitors were able to benefit from the weak yen. We are starting around the world, not just in North America, very selectively and very early, to see some signs. They’re taking advantage.”
Source Auto News