The alluring squeal of tires, an aggressively powerful, yet silky smooth purr of an engine, soft music, slow motion and high performance art meld together in an evocative new commercial starring the BMW M5. You have to spend the two minutes and witness this beautiful creation for yourself. It is definitely off the beaten path for what you would think would be the elements of making a sporty luxury sedan commercial, but we think BMW made a great choice of highlighting the beauty and efficiency of their latest M5 offering.
We are curious why they chose an Apple as a target to shatter. Is it portraying an arrow hitting its mark, or a subliminal message about Apple, the company? The apple being a different color than the famous “Apple” branding icon, we will assume it is the latter. We also would have loved to see water cascading over the vibrant blue sedan as it punctured each water balloon at the last moment of driving underneath each one. While it was lovely to see the water fall in slow motion behind the BMW M5, seeing it cascade and glisten over the speeding bullet of a car (Done in slow motion of course), and ringlets of water flying from the tires would have been an added touch of beauty, and reality in and of itself.
Overall though, it is a gorgeous video. It offers the excitement of imagining yourself behind the wheel of the fantastic new BMW M5 on your own, and offers eye candy and music that makes you want to pack a picnic basket of champagne and berries to frolic through imaginary fields of colors and sensations.
Check the video out below and see for yourself how this commercial could combine so many elements of excitement, creativity and relaxation into an amazing if perhaps a little too artsy of a commercial for their beloved M5 edition.