In an announcement on August 11, 2011, Ford Motor Company named Barb Samardzich to the role of vice president, Product Development, Ford of Europe. Samardzich has been serving in the position of vice president, Global Product Programs and will assume the new post effective September 1, 2011. The move is meant to further support the company’s One Ford plan and strengthen Ford’s Global Product Development leadership team.
“Barb’s leadership, extensive engineering background and previous experience in Europe will be critical in leading the Product Development team in this period of growth as we launch at least 20 new or significantly freshened vehicles between 2011 and 2013,” said Stephen Odell, chairman and CEO, Ford of Europe.
Samardzich will oversee all Product Development activities in the European region as well as continuing to lead Ford’s Global Vehicle Engineering, Noise Vibration & Harshness and Global Vehicle Evaluation and Verification teams.
Samardzich holds a bachelor’s degree in mechanical engineering from the University of Florida, and master’s degrees from Carnegie-Mellon University and Wayne State University. She replaces Frank Davis, who has moved to a new North American assignment.
During her career she has had several leadership roles in the product development organization. These include: vice president, Powertrain Engineering, executive director, Small FWD and RWD Vehicles, and chief engineer for Ford’s Automatic Transmission Operations.
She has held several leadership roles in the product development organization during her career, including serving as. During her career, Samardzich also served as and was
“Barb’s appointment strengthens the leadership of our European team at a critical time as we develop the high-quality, fuel-efficient, safe and innovative vehicles our customers want and value,” said Derrick Kuzak, group vice president, Global Product Development.