Honda is getting ready to launch the brand new 2013 Accord and has taken a second look at their sales figures. Because the Honda Civic and 2013 Honda CR-V have gone from 1.2 million units projected earlier in the year up to 1.3 million units, they feel positive about increasing their sales projections to accommodate that additional increase of more than 25%. This news comes as a pleasant surprise to them considering everything they have had to do to recover from the Asian natural disasters that left them at a standstill in production, not to mention lost inventory.
Mike Accavitti, vice president-marketing for American Honda said, “The general market is a little bit stronger than we anticipated, and the acceptance of our new products is really exceeding our expectations.” He continues on to add, “Month by month, we are posting our best results since 2007 and 2008.” This is significant because Honda has been able to see that their sales are now back up to where they were before the global recession in 2008.
The new Honda CR-V and Honda Civic account for almost 50% of all July sales for Honda which totaled in at 732,165 units. With these kinds of numbers, Honda expects to “demolish” their 2077 CR-V sales records of 219,000 units. There is five months left in this sales year, so they may be able to not only beat their own record, but will also beat out the ever popular Ford Escape. Honda is also sure that the Civic will hold its own as the bestselling car in its class, especially with the emergency refresh that will be done to it before this year’s sales season is out.
These record breaking sales for the top selling Honda versions should help even out Honda’s record overall. As popular as the Honda CR-V, Honda Civic and Honda Accord are expected to be, the Honda Fit, CR-Z hybrid and Insight hybrid electric cars are just not doing well at all.
Source Wards Auto