United sales are down 11 percent for the July sales month and 2 percent for the year for Lincoln, and the market share is down 0.6 percent. Sales for July came in at a disappointing 6,975 vehicles sold which put Lincoln in a distant last place in the mainstream luxury brands. Infiniti, next to last place even managed to sell 11,619 which pretty much left Lincoln in the dust.
The automaker is going to do what every business does when it sees sales are on a downward slope and that is to take a new approach to see if they can get the sales going in an upward motion once again. It looks like producing the high volume sales vehicles is going to be Lincoln’s focus, no more of the halo or flagship models for them at this time. What Lincoln fans can look forward to are a collection of MKZ’s, MKX’s and MKS’s to pick and choose through. While those may be run of the mill for Lincoln, you have to admit, those are some pretty impressive vehicles in their own rights.
Of course, we can still look forward to the 2013 MKZ sedan and it would be surprising if it didn’t sell I large numbers with it gorgeous styling and upscale features. It will have an optional retractable panoramic sun roof, horizontal spread eagle chrome grill and push button transmission amongst other features and options. This will probably be as close to a halo car as Lincoln will get for awhile. There will also be a brand new crossover coming within a year or so for Lincoln, and hopefully this new addition to the Lincoln lineup will breathe some fresh life into what used to be one of America’s favorite luxury brands.
Source: Automotive News