Taglines are how brands market and the catchier the tagline, the more it sticks in our heads and the more often we will think about the brand that created it, such as the Nike “Just Do It” tagline. Brands spend big bucks to come up with these little ditties and Toyota is certainly one of them. There new “Let’s Go Places” tagline which will come out next year was created in part with Toyota’s advertising partners Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend and Grieco Research.
Bill Fay, Toyota Division Group Vice President and General Manager said in a statement, “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.”
For a quick history, “Let’s Go Places” is the fifth tagline for Toyota in the past thirty some years. Here is a quick rundown:
- “You asked for it. You got it” from 1975 to 1979
- “Who could ask for anything more?” from 1986 to 1990
- “Oh, What a Feeling” from 1980 to 1986
- “Toyota. Everyday” from 1997 to 2001 which was created to complement the Sly and the Family Stone song “Everyday People.
“Let’s Go Places” will replace the current “Moving Forward” tagline in 2013. “See how much car your money can buy” and “I love what you do for me!” are also both pretty memorable Toyota taglines. Seven totally new and redesigned models are coming out from Toyota and their Scion youth brand in 2013, so “Let’s Go Places” seems to be a fitting tagline to jumpstart the marketing efforts.
Source Automotive News