Despite the American automakers tremendous comebacks through thick and thin and American’s happy about that, it seems as if Toyota is still the brand of choice. Not only for United States drivers, but for commuters worldwide even though they have had to go through all sorts of trials and tribulations to continually claw their way back into the number one position. Through breaking records for the most recalled vehicles of all time, well into the millions, to being hit with the devastating earthquake and tsunami that shook their Japanese headquarters and just about shut down the Japanese auto industry, they keep coming back. Currently, they are facing the issues in China that are seeing sales of all Japanese products being dropped significantly with a current 48.9% drop in Chinese Toyota sales. Yet, as of today, they can still claim the King of the Mountain in auto sales and customer loyalty.
Can anything slow Toyota down? Only a couple of years ago, the Japanese giant seemed as vulnerable as a sumo wrestler with vertigo as it struggled to explain away a series of safety and quality snafus that forced it to recall an unprecedented 14 million vehicles worldwide. Then, just it was getting back on its feet, the maker was body-slammed by the March 2011 earthquake and tsunami that all but shut down the Japanese auto industry, leaving the industry giant struggling under severe inventory shortages for the rest of the year.
Is it a case of routing for the underdog? We have to wonder this in the light that Toyota has had the most recalls ever and one of their latest recalls, the faulty power window switch that causes fire risks was known about by Toyota for four years before they issues the recall of 7.5 million of their models to fix them. There are also hints that there is a cover up to key members of congress that The Detroit Bureau has made mention of. Yet, still they remain number one. Some critics are saying it’s due to customer loyalty; others are just shaking their heads in amazement.