While the United States is busy focusing on doing everything possible to get out of this long standing economic slump, Europe is having its own share of problems and the problems are so bad over there that even BMW is feeling the sting. In defense of leaving tens of thousands of their cars languishing at dealerships that just aren’t able to get sales, they are instead diverting them to America and Asia in hopes of recovering at least a portion of their losses.
The European automotive industry is currently looking at the biggest annual sales drop than they’ve had in nineteen years. BMW Sales Chief, Ian Robertson projects, “a lot of bumps on the road” for BMW and other automakers hoping to keep their heads above water during this crisis. While sales are slumping in Europe however, BMW has seen an increase by 14% for worldwide sales this past month and it looks like the BMW 3 Series is part of this particular success, especially in the United States and China. Keeping in mind that many Chinese are opting for European cars due to the recent territorial issues with Japan, no one can tell how long that will continue to brew.
BMW isn’t the only European automaker to be hurt by the state of the economy though. Mercedes and Audi are also struggling to keep sales going. “Challenges in Europe are getting greater,” Ian Robertson, sales chief for the world’s largest luxury-car brand, told reporters Wednesday at a company event in Munich.
With all the new BMWs headed to the United States and Asian markets, there is no confirmation if there will be any special sales or promotions to keep the market excited enough to buy up the surplus or not. For those who have been eyeing a new BMW as their next new ride may want to pay attention as the additional models make their way to local dealerships.
Source Auto News