The Total Quality Index survey results for 2012 have been released by Global marketing and communications firm Strategic Vision and the Volkswagen Group of America is at the top of the list in Total Quality for the second year in a row. Toyota received the highest ratings for having the least amount of problems and Ford and Chrysler were tied for second for total overall quality.
“This is really great news for all those corporations, but the key to success and sales will be products that satisfy the customer’s increasingly insatiable need for innovation, and the complete picture of Quality,” says Strategic Vision President, Alexander Edwards. “We point out Total Quality vs. ‘Fewest Problems’ for a reason. When measuring quality, the complete experience must be part of the calculation and include all the perceptions that influence how people make their decision. For instance, even when ‘just’ counting problems, perception is involved. One buyer may overlook what another may report. With Total Quality, we factor in all the perceptions that are proven to create the impression of Total Quality; this is ultimately how people think about vehicles and spend money,” concludes Alexander Edwards.
General Motors and BMW also received their share of accolades specifically for the Chevrolet Corvette Coupe and BMW 1 Series Coupe for Premium Coupes and the Chevy Volt for special mention in Total Quality. The MINI Cooper Coupe also had a high Total Quality score.
Strategic Vision Vice President Christopher Chaney said, “Look at the Chevrolet Volt. It may not be a sales leader, but those who purchased it were heavily influenced by a number of quality cues that made it a segment leader in Total Quality.”
Congratulations to Volkswagen for maintaining their First Place status in Total Quality. It looks like the competition is heating up and Volkswagen will be the automaker to beat for next year’s survey.
Source Strategic Vision